Diversification is unavoidable in achieving market expansion in the post and parcel industry.
Global post operators are facing a speedy reduction in the volume of mail. That trend has been present for years and that it why adjusting operations to changing circumstances is unavoidable. Considering a fast development of digital technologies, making a technological step forward into the digital world seems logical for all postal operators. Croatian Post is making digitalisation of services and business processes its development strategy, translating it into multiple projects. These projects mark the beginning of a new era in Croatian Post’s operations.